FAQ’s – AMM Management



Fundamentally a model agency works in securing their clients paid jobs and taking a percentage for doing this.


Commercial models work MANY different jobs, including: print advertisements, catalogues, campaigns, television shows, magazines, trade shows, and much more. There are no height or size requirements to be a commercial model. So even if you are DYING to be a fashion model, but simply do not fit the size requirements for mainstream “fashion modelling”, you can still find work and book great jobs as a “COMMERCIAL fashion model”, doing fashion print and things of that nature. Not interested in being

a commercial fashion model? No problem. This category of modelling accommodates MANY types of looks: from the girl-next-door, to middle-aged men, to those with very “unique/interesting” faces.


These models, also known as “Full figured models”, are models that do not fit the size requirements for mainstream modelling. They weigh more, have fuller figures, and have pretty faces. They can be hired as catalogue models for plus-sized clothing brands, among many other job opportunities. Plus-sized models are able to achieve representation with modelling agencies that have a “Plus-Size” division.


A catalogue model has the same job description as a “fashion catalogue model”, yet none of the same size requirements. General catalogue models are needed in all shapes and sizes. There are tons of clothing designers in the world offering a variety of options, many of which cater to petite, plus-size, or alternative buyers. These designers need models of the same variety to pose for their catalogues. Almost any category of model can be used as a (general) “catalogue model.”


A promotional model is a model that is hired to represent a brand, product, or service. This category of modelling does not have a height or weight requirement; thus making it much easier to get into promo modelling than it is to get into many other types of modelling. While there are no height/weight requirements, there are other general requirements for booking paid promo work: a great attitude, outgoing nature, a nice smile, and the ability to easily adapt/learn.


These are models that are on the shorter side- typically 5’4” and under. While they will not be able to find work as a fashion model, petite models can still find work in other categories, such as a print, commercial, glamour, or promotional modelling.

General FAQ

What is a portfolio?
A portfolio is simply a selection of images that are used to promote a
model. A portfolio can be digital images
or in a book (or both). This is the models preference, although to be promoted on agency websites you would need the digital copies.

What is a Z card?
They are a marketing tool for actors and models. They serve as the latest and best of a model’s portfolio and are used as a business card. As an agency we do not insist our models have these cards.

Do I need a portfolio and should I pay for a portfolio?
All Models need a portfolio and contrary to some advice and belief, yes models do invest in their own portfolio. Some of the biggest fashion agencies who represent the likes of Cara Delevinge may put the portfolio cost on hold to claw it back once the model is hired, Commercial agencies do not subsidise portfolio costs.

What does copyrights mean in terms of my portfolio?
Copyright is the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish,film, produced material. In photography terms what this means is the photographer retains copyrights to their images until they are signed off. In simplistic terms, if you have bought images from a photographer you would have the copyrights signed

over to you, giving you the legal right
to replicate, print, use in promotion. Effectively you can then use your images as you wish.

Do model agencies guarantee work?
No agency guarantees a model work, we would advise to be careful if an agency is claiming that they can do so.

What commission do model agencies deduct? 

Between 20 / 22% commission. This is industry standard.

Where are the model jobs located?
In our experience mainly London  and Manchester.

Do clients cover expenses ?
90% of the time yes. The agency should confirm this prior to you accepting any jobs.

How much do Models get paid? A. This can vary from job to job. Our  agency official rates which are open to negotiation with clients are:

Child modelling

Do child models need model licences? A. Yes they do. The license is free and easy to obtain.

A model agency will apply for a performance licence once the child has been booked on the first paid model job not before. This must be done by law, the process is free and simple. Performance licences are issued by the local council.

Before giving a child a performance licence the council will talk to the headteacher of the child’s school. This is to make sure the child’s education won’t suffer if they work in TV, theatre or modelling.

What sort of model work could my child get?
Your child might appear anywhere from a cover of a parenting magazine, national TV adverts, in store advertising , poster for child products, games feature on packaging for toys or child medication, in catalogues, posters on buses, posters for children,s charities.

Do I bring my child to and from jobs?
If I am busy can I send some one else?
Yes and you are usually paid a fee plus travel expenses along with the child. If you are busy you can arrange for somebody else to accompany the child with your written consent.

What will my child be paid?
This various from job to job. Typically a child can be paid anything from £100 half day, £150 full day, £40 / £50 per hour. If the child was lucky enough to be booked for a TV commercial then this rate could rise quite significantly.

What is the minimum age for a child ? When does a child become an adult in modelling?
We can accept models as young as new born. In modelling terms as a child turns 18 they are classed as an adult.

Do children still need portfolios ?
They need some professional images to be promoted with. Not always a full portfolio.

Model tips

Rule one, the mirror is your BFF. 

Stand there, perfect your poses and learn how your body shapes. The mirror is a perfect tool to show you what the camera can see.

Create separation between your limbs from your body.
Not only does it prevent the arm/leg from being squashed against you spreading out any fat, it is also an optical illusion for a slimmer appearance in terms of overall width. A basic cheat that makes a massive difference.

Be aware of ‘mothering’. 

If the light has been metered to an exact spot, try to stick to it, or at least notice when you’ve crept closer to the light so you can rectify it if required.

Recognise when your eyes are over-rotating. 

It is always advisable to follow the line of your nose to keep your sight central. This stops you from looking bog eyed from too much white of the eye showing.

Know how far you can turn your head before your nose ‘breaks your cheek’. 

Go back to the mirror to see what angle becomes too far. This is perhaps a dying rule, but one that many competition judges still take into account so worth being aware of.

Please be honest about your size and measurements. 

Nobody minds how tall or small, big or slim you are…but they do need to know in advance for obvious reasons. You may be sent home unpaid if you have exaggerated the truth and wasted time by not fitting the casting criteria. Save yourself and others the embarrassment.

Most of all be fun, easy going and willing to go that extra mile! 

If you are genuinely a delight to be around, you are 100% more likely to be rebooked. You are part of a team so pull your weight, diva’s are so 2010.